How to Use Instagram as a Promotional Tool
- Use hashtags
Use hashtags to boost awareness of your products. There is a high possibility that your products will appear during a user's search for a particular item when a hashtag is used. The user will take time to explore your page and eventually follow you. When choosing the hashtags to use, ensure you use tags relevant to your brand and industry.
Use a couple of hashtags on your post. Don't overuse them. For maximum utilisation, use a mix of local and trending hashtags. The trending hashtags do not necessarily require to be related to your industry.
- Be consistent with your story
The audience wants a consistent brand. When you are inconsistent with your product and story, your audience will lose trust in you. Ensure that each post is related to the next and it gives a bigger picture of what your brand is about.
- Interact with your followers
Interacting with your followers will increase your business’s visibility, credibility and likability. Comment on their posts related to your brand, reply to their comments and answer their questions. You can also repost posts made about your products.
Engaging with followers will boost customer satisfaction and brand advocacy.
- Videos and stories
Instagram has a feature where you post your story, which disappears after 24 hours. You can utilise the stories to promote and sell your product.
Also, use Instagram videos to share more about your products or services. For example, you could create videos on how your products are made or a question and answer session to answer most queries your audience search on the search engines or website.
- User-generated content
Share user-generated content on your page. You can formulate fun and innovative approaches to get your clients to share their pictures, videos and positive experiences with your business. It will result in more customers who will get to trust your brand from the experience of others.
If you need any assistance in social media marketing, talk to the experts at Anchor Digital. Visit our website or contact us for more information on how we can help you make Instagram one of your leading drivers of traffic and sales.