How Are Infographics Used in Digital Marketing?
Infographics are graphic visuals of information used to help customers understand information through data, charts and statistics.
The Purpose of Infographics Is To:
- Display market research
- Simplify information and concepts
- Show the benefits of products and services
- Raise awareness
You Can Use Infographics in the Following Ways:
- To tell a visual story
Just like blogs tell a written story about a product or brand, infographics tell a visual story. They are used to illustrate different information and facts about products, including timeframe and statistics. For example, a mobile app company can use infographics to explain the future of mobile apps and its vision for the future using charts and statistics. If the company had written it as a blog, fewer people would pay attention to it.
- To generate inbound links
Infographics generate a lot of inbound links when the content is on target. In addition, colourful and organised infographics increase a reader’s willingness to read a piece.
- To encourage people to share content
Marketers use infographics to encourage people to share information about their brands. Infographics have relevant information that is easy to share; hence many people share the content.
- To explain concepts
Sometimes it’s tough to explain concepts or processes to people face to face or through blogs, which is why marketer’s use infographics to present information to their audience.
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